Thanks to digitalization in retail, it has become common practice for many people to purchase the goods they want online. Customers place their orders on the shop's own website or on a sales platform and receive their orders promptly at their doorstep.
With Click & Collect, orders are also placed online, but the customer picks up the ordered goods independently at a retail store. But how does "Click & Collect" work and what are the advantages over the already widespread online shopping?
The implementation of Click & Collect varies depending on the company and industry, but there are also points that can be applied to all areas. The customer orders the desired items online and selects self-collection. In most cases, payment is made on site, unlike with pure online orders.
Once all the important information for collection has been confirmed, the goods are prepared for collection. As soon as the order is ready, the customer receives a notification that they can now collect their goods. The customer can then collect their order from the store within the agreed time frame.
But what are the advantages of Click & Collect? The real difference lies in the last step. The customer consciously decides to pick up their goods themselves instead of having them delivered by an external delivery service.
In particular, not all working people are able to accept parcels in person. The option of choosing their own pickup time allows customers to organize their time flexibly.
Click & Collect offers advantages, especially when time is of the essence. As soon as the goods are packaged, customers can pick them up on the same day. Purchasing on site ensures that the desired products are available.
As mentioned above, the option of trying on items in-store or testing technical devices saves time and money for both customers and retailers, as there is no need for returns.
Although online payment has become increasingly secure in recent years, it is not the most popular option for everyone. Picking up in-store allows customers to pay for their order in the store.
Click & Collect is particularly suitable for larger companies that already operate several branches and run an online shop, as the Click & Collect function can be easily added. However, this method is also suitable for smaller companies, as it allows them to reach local customers who like to use Click & Collect.
