The real estate industry has also been severely affected by the coronavirus crisis. At the moment, due to the restrictions on contact, it is particularly important to have as little contact with other people as possible. However, to prevent the real estate industry from coming to a complete standstill, some companies have already decided to embrace digitalization.
More specifically, this refers to the introduction of virtual video tours, which are a useful development regardless of the coronavirus crisis. Until now, many companies thought it would be sufficient to include photos of properties in their listings and arrange personal viewing appointments. However, virtual video tours offer many advantages over the traditional approach. For example, interested parties can explore the property in advance, regardless of time and location.
This also allows real estate companies to set themselves apart from their competitors, as this option is not yet widely available. However, the biggest advantage is that customers can get an overview of the property in advance, which means that, in the best case scenario, only seriously interested customers will contact the relevant real estate agent. This allows interested parties to be automatically preselected, making mass viewings a thing of the past. As a result, the agent no longer has to drive to the property with every customer, giving them more time for other tasks.
How video tours are ultimately integrated into the marketing of a property can be decided on an individual basis. Information about the possibility of a virtual tour or, for example, QR codes for the virtual tours can be included in digital property listings. Another option would be to make the tours available to customers on request after they have reviewed the listing and expressed interest.
Overall, virtual tours have many advantages and are likely to continue to play an important role in the real estate industry in the future.
