January 16, 2019 was the big day. The new real estate portal ErstRaum.de launched its service with a modern and regional platform. With a solid concept developed by a wide range of real estate agents in Cologne and Bonn, this project got off to a successful start.
With a solid concept developed by various real estate agents in Cologne and Bonn, this project was successfully launched. The eight founders include: Larbig & Mortag Immobilien, Interhouse, KSK-Immobilien, RheinReal Immobilien, Sparkasse KölnBonn, Volksbank Köln Bonn, VR-Bank Rhein-Sieg, and WvM Immobilien + Projektentwicklung. In addition, the founders received support from the following portal partners right from the start: Metropol, Dr. Oebels + Partner Immobilien, GAG Immobilien, Ferrang | Becker Immobilien, KölnGrund, Berafin Bauträger, Deutsche Reihenhaus, Kampmeyer Immobilien, Cripema Immobilienverwaltung, and others.
There were three decisive reasons why the founders decided to develop this regional real estate portal in the first place. Firstly, there were the constantly rising advertising costs of national real estate portals, secondly, the ever-deteriorating service quality, andlast but not least , the advertising overload.
With the help of the newly developed portal, this is now a thing of the past. The founders addressed all these criticisms and found their own solution developed from within the industry. There are no high advertising costs on this site, as the price for property ads is around a tenth of the prices charged by other portals. In addition, the site is completely free of advertising in the real estate section, as the founders believe it is important to focus on the properties advertised and not on constantly changing advertisements. The founders have also ensured high service quality, as anyone who has questions about the site or problems can call support and get their questions and problems answered personally and directly.
ErstRaum.de offers a very special advantage for customers that no other national portal can offer. The idea: the eight founding companies have decided to permanently advertise all their new properties exclusively on ErstRaum.de for 14 days. This means that the latest properties can only be found on ErstRaum.de for two weeks, and as we all know, in today's world, it often takes just a few days to successfully market a property. This gives ErstRaum.de users a better chance of finding their dream property, as they can see properties that may not even appear on other portals. This gives users a decisive advantage, as they have 14 days longer to respond to properties. This gives users an advantage over non-users, as it is often the case that the fastest gets the best deals.
Another advantage of the site is that there is an app available that can be downloaded to mobile phones (Android and Apple) to enable mobile access to the site. Other features are also available, such as a "notepad" where users can save new and suitable offers and be automatically notified of them in the future.
When they started, the founding companies listed their entire portfolio, which meant over 1,300 properties. In the future, private individuals will also be able to offer apartments, houses, rooms in shared apartments, new builds, and commercial properties for sale or rent alongside real estate companies.
As usual, users can advertise properties and use the range of services. Real estate agents, property developers, etc. also benefit from a small convenience, as the site was developed for these companies in such a way that properties can be quickly posted online with just a few clicks from CRM software.
With this well-developed concept, ErstRaum.de recorded well over 100,000 clicks in its first two weeks—and the trend is rising.
This successful start has naturally caused quite a stir, with other regions such as the Ruhr area, Düsseldorf, Frankfurt am Main, and Berlin showing serious interest in establishing the ErstRaum.de real estate portal there. This would require finding enough entrepreneurs to drive the project forward. Once such entrepreneurs are found, they can obtain a license to access the technology and thus the modern regional portal.
Overall, the portal has a lot of potential and could establish itself on the market in the future. It is therefore important to keep an eye on it and see what the future brings. As a co-founder, Larbig & Mortag Immobilien will continue to play a pioneering role and live up to its proactive and modern marketing approach.
