Larbig & Mortag Real Estate sets the course for the future:

"By adapting our digitalization strategy, we are continuing to position ourselves as a company that is strongly committed to the future and to the upcoming trends in commercial real estate marketing," says Uwe Mortag, Managing Director of Larbig & Mortag Immobilien, explaining the objective behind the new corporate strategy. Mortag adds: "Regular review of our digitalization roadmap is necessary to ensure we are prepared for constantly changing market conditions."

Larbig & Mortag Immobilien's goal with the new strategy is to enable its employees to work in an agile, reliable, and modern way, while also providing customers and partners with a clear direction for the future. In addition to completely overhauling the IT system and revamping website elements, it was also particularly important to consider a high-performance CRM system. Furthermore, the networking of the three anchor points (IT, website, and CRM) was defined as a focus. In order to realize all of this, Larbig & Mortag Immobilien entered into a cooperation with FLOWFACT, a partner that has been working with the company since its foundation.

The initial workshops with the software specialists at FLOWFACT GmbH have already resulted in a new vision and mission for a perfect commercial real estate edition within the real estate software. In the newly developed vision, the partners have defined the connection of the different worlds of technology development as the target state. This will be achieved by developing highly specialized software modules in a creative and agile manner. "We are delighted to have gained Larbig & Mortag Immobilien, one of the leading commercial real estate brokers in the Cologne, Bonn, and Leverkusen region, as a strategic partner," says Rafael Palluch, Managing Director of FLOWFACT. "This will enable us to achieve our goal of providing real estate agents with a comprehensive solution for all aspects of commercial real estate." Bonn, and Leverkusen as a strategic partner," says Rafael Palluch, CEO of FLOWFACT. "This will enable us to achieve our goal of offering the commercial real estate industry a tailor-made CRM solution much more quickly. The cooperation, which has been in place since 2008, is a fruitful and trusting foundation," Palluch continues. This transfer of know-how between commercial real estate specialists and innovative software companies forms the basis for software development.

Larbig & Mortag Immobilien's CRM strategy is based on a completely flexible connection option (API interface), a constantly available and high-performance system in the cloud, extensive automation processes, and agile further development options. Its partner FLOWFACT has been able to meet all requirements with its platform technology, which was newly introduced in 2020. The company's mission is to digitize the real estate industry. With FLOWFACT real estate software, real estate marketers, portfolio managers, project developers, and property developers can standardize their usual processes and network them across all departments in a single system. FLOWFACT is the operating system for the real estate industry and is compatible with Microsoft Office applications. The real estate software serves as a central database and user interface for all business areas – always accessible via smartphone, tablet, or desktop.

FLOWFACT is based on a CRM platform with maximum expansion options. The generic system impresses with easily adaptable low-code no-code technology, and the advanced API allows any third-party software to be seamlessly integrated. The result is a customized operating system for the modern real estate business. The automation of non-value-adding activities leads to greater efficiency in the everyday work of real estate agents – even when no one is sitting in front of a computer. Exclusive advantages and special conditions at ImmoScout24 ensure a competitive edge that goes beyond the application of FLOWFACT.

"At FLOWFACT, we were impressed by the spirit of innovation, speed, expertise, and transparency throughout the entire project. These core values form the foundation of our partnership and inspire quick decisions and our employees' commitment to change," says Mortag. Together, the partners have set themselves a clear mission: to build an industry-leading commercial edition for real estate companies.

Managing Director Uwe Mortag is very satisfied with the partnership. The project is running according to plan and new ideas are emerging every week. Larbig & Mortag Immobilien has thus set the course for the future.